On January 20, 2021, the 2020 Proscenic Annual Summary Conference with the theme of "New Journey, Run Up" was held in Tusincere Park. Zhao Chuantao, chairman of Proscenic, and all the staff attended the meeting. This summary The conference is not only a grand ceremony of honor from the past, but also the starting point for the future of the Proscenic brand.
Mr. Zhao, the president of Proscenic, firstly delivered a New Year speech at the meeting and made a summary of the year 2020 and the deployment of the work in 2021. Mr. Zhao pointed out that although 2020 was an extraordinary year, the company had planned for the rainy days and the overall revenue increased by more than 50% year-on-year. Behind this high increase, we are glad that more and more people attach importance to the quality of family life, and we are also glad that consumers recognize the Proscenic brand. Starting from 2021, the company will embark on diversified development and strive to build a comprehensive listed company integrating brand sales, R&D and manufacturing!
Afterward, Mr. Lai Mengjun, director of domestic operations of Proscenic, took the stage to make a comprehensive explanation and comprehensive analysis of the business results in 2020. Mr. Lai pointed out that the consumer market for floor robots in 2020 is not the same as in previous years, with capital and big ecological chain brands entering the market, and in this context, brands are springing up. For the market is a happy thing, there is the competition to have continuous technological innovation, with the iteration of technology to make the whole industry in the big wave of imagination. In the fierce competition, Proscenic has always insisted on product power as the original intention, maintaining a steadily growing market share, and in 2021, it will continue to plow deep into the domestic consumer market and empower domestic families.
As the main support point for the company's performance, Jiang Lei, the director of overseas operations, announced the good news that the sales performance in 2020 will increase by 60% year-on-year. More overseas consumers can live a quality life more conveniently. In many overseas regions, brand praise and sales rank first.
Subsequently, the heads of overseas operations two and three departments of e-commerce also made their annual reports, making a good closing for 2020.
While overseas e-commerce has achieved significant growth, overseas channels have also made outstanding achievements. As a relatively young department of the company, the overseas sales department under the leadership of Director Sun Song, sales reached 137% in 2020, across Europe, America, and Asia continent compared to 2019 sales growth of 440%, a milestone leap, a perfect interpretation of the phrase: the peak of the debut.
The significant growth in all lines of performance not only represents the strength of the product itself but also reflects the recognition of the global consumers of the Proscenic. Over the years, Proscenic has plowed deep into the industry's innovative technology, and developed comprehensively in functional specialization, technology leadership, and cleaning depth, becoming a deep technology research and development brand in the field of household intelligent cleaning, empowering more quality families around the world.
Employees are the cornerstone of an enterprise, and excellent employees are the guarantee for the longevity of an enterprise. At the conference, Proscenic also gave grand awards to partners who performed well in 2020 to recognize their contributions to the brand in the past year. At the same time, some high-level officials were appointed and given extraordinary missions on the new journey.
Everything done by a group is invincible, and everything done by a group is invincible. After an extraordinary year in 2020, in 2021, I believe that the Proscenic brand will run like the theme of the conference!