Back to New Center
With the development of the Internet, the way of dissemination of information has changed a lot, and the speed and effect of its dissemination are obvious to all. In recent years, the way of dissemination of information such as short videos and micro movies has received very good results. Many brands have adopted this approach for brand and product promotion, but also to deepen the connection between the brand and the audience.
The Proscenic brand (浦桑尼克) has specialized in the field of intelligent cleaning for more than 20 years. Both the brand and the products have been unanimously recognized inside and outside the industry. This year, Proscenic launched a self-made micro-film "Mr. Almost and Miss OCD". The trailer has been leaked, and the feature film is revealed to be released in late May.
This microfilm revolves around a couple, Mr. Almost and Miss OCD. Their meeting seems to be the same as ordinary couples, but there seem to be some differences. They also had quarrels, and conflicts, and even fell into a relationship crisis, but the appearance of TA saved their love and also made Mr. Almost feel a lot from it. We can look forward to how their stories develop.
Most of the customer of Proscenic smart cleaning products are distributed in the post-80s and post-90s. This group has a relatively strong ability to accept new things and is also more receptive to micro-movies and short videos. In addition to brand promotion, Proscenic aims to deepen the connection with the audience, just as Zhong Bo, the brand product manager of Proscenic, said: "Trying the water of micro-movies is a bold move by Proscenic in the innovative marketing model. Innovation, Proscenic is to use this form of communication that has a great influence on mainstream users to convey the brand concept, product symbols, and humanistic care of Proscenic, to cultivate future mainstream consumers and let more people know about sweeping robots and the Proscenic brand.”
