I don't know if you enjoyed "Transformers 5: The Last Knight". As a daily Hollywood blockbuster, many people may answer, "I don't know if the movie was exciting, but the advertisement was quite interesting. When they said 'Hello Kugou', it was hilarious!"
As such a popular film, it's natural that major manufacturers are eager to jump on the bandwagon for some publicity. On July 1st, several cute "Transformers" arrived in Shenzhen, attracting a crowd of onlookers. It turns out that they were there for an outdoor event hosted by Proscenic, a famous robotic vacuum cleaner brand from Taiwan, featuring their customized version of the 790T robotic vacuum cleaner inspired by "Transformers: The Last Knight".
On the day of the event, five customized "Transformers" robotic vacuum cleaners, each carrying a poster of Optimus Prime, were seen cruising through bustling areas such as Nanshan Coastal City, Happy Coast, and Civic Center in Shenzhen. The cute robots and handsome Optimus Prime became the focus of people's attention as they moved forward and spun around.
For a household robotic vacuum cleaner, it's not just adults who are interested in it. Many children are also attracted by the cool Transformers and then become interested in the robotic vacuum cleaners carrying advertisements, playing with them and feeling like they want to take them home.
Different from conventional advertising methods, this event by Proscenic leverages the ongoing popularity of "Transformers 5" and showcases its unique marketing strategy through a novel and creative display. The results have been significant, as even those who were previously unaware of robotic vacuum cleaners have developed a strong interest in them through this innovative presentation.
Judging from recent activities such as filming micro-movies and conducting airdrops of robots, Proscenic is increasingly playing well on the road of creative marketing.